OK, readers of BooksIWillWrite... a new practice.... the site can also be used to announce businesses i will run... like the books though, don't hold your breath waiting to see these things really happen! but regardless, let's give it a go....
A Business I Will Run....
I will run a fleet of milk trucks, featuring real milkmen and milkwomen! Yes, the business hit the skids back in the 60s when it became evident that you just could not make a profit this way. But hey, things have changed! In the town where I live there are two neo-urban subdivisions -- each with a thousand housing units -- featuring old-fashioned row houses as well as large houses with similarly old-fashioned alleys running behind the homes, each with driveway access to the alley. This trend in housing means that middle to upper class homes can be accessed quickly from the rear-facing alleys, and making it cost effective for a milkman to make early morning delivery runs hitting scores of customers from 5am to 8am in the morning.
Now the key will be hiring some semi-retired folks who would love to get up in the morning and put a half day of work in five days a week... very early in the morning! These, of course, will be special people. I mean, hey, you wouldn't catch me up that early! But just look at the fun this fellow is having providing such a great service.
The target market will be women ages 25 to 50 who can afford to pay a little more for staples such as milk, yogurt and diapers, and who will appreciate making a few less trips to the grocery store each month. Yes, I expect to sell a lot of Huggies this way!
The second key to the business will be refurbishing a small fleet of old milk trucks, which were once manufactured by an American company called Divco, which has long been out of business. The trucks will be switched over to battery operation both to fit the company's image as a green and ecologically responsible company and to minimize noise from the truck that might wake up our esteemed customers.
We will deliver the milk in recyclable glass bottles, and will pick the used bottles up during delivery runs.
A problem that must be overcome is that most of the extant milk tricks look like this...
It would be nice if I had the slightest modicum of technical aptitude, so I could help out with refurbishment, which is a key to the success of the business. But surely there are some great milk truck refurbishers around!
Here is what I want the fleet to look like...
Why will customers flock to this new service? Convenience... savings in terms of grocery shopping trips and time... and most of all, nostalgia!
If you would like to invest in this business -- a sure fire money maker -- just let me know!
